Cosmetic Product Development in 4 Steps
1. Scale-up and Pilot Production
2. Large-Scale Manufacturing
3. Filling and Packaging
4. Cleaning and Sterilisation
SWOT Analysis for Cosmetic Manufacturing Companies
Strengths
You can come up with innovative cosmetic products and produce them in bulk using the ingredients people require. Whether your customers demand perfumes, skincare or makeup, your brand will produce it all with the right machinery. As a cosmetic products manufacturer, find your Unique Selling Points (USPs) that make your customers come back to you and let you stand ahead of your competitors.
Weaknesses
Price-conscious consumers, high competition and raw material price fluctuations can make you struggle to attract leads. These factors also cause supply chain delays in cosmetic manufacturing companies.
Opportunities
Beauty cosmetics manufacturers can scale their businesses and bring reliable products, especially to skin-conscious customers. Similarly, you can easily manufacture customised products according to individual requirements and adopt more hygienic manufacturing processes.
Threats
Strict safety regulations on cosmetic products and capturing more leads by gaining their trust can be a threat to cosmetic manufacturers. Also, other brands may bring similar cosmetics to the market and sell them at cheaper rates than yours.
High-Performance Heavy Machinery for Cosmetic Manufacturers
Ointment/Cream Manufacturing Plant
An Ointment/Cream Manufacturing Plant has four vessels and every vessel has an agitator assembly. It avoids cross-contamination by using a transfer pump to transfer the ointment into a storage vessel. It has inline filters and performs all tasks from mixing the raw material to providing an end product.
2. Starch Paste Kettle
The Starch Paste Kettle creates a thick viscous paste by mixing starch and water. It uses a heating mechanism provided by the outer jacket that gets heated via steam. This cosmetic manufacturing equipment is also called ‘Steam Heated Paste Kettle.’
3. Lipstick Manufacturing Tank
The Lipstick Manufacturing Tank mixes the raw materials such as wax and oil which is otherwise time-consuming due to their varying viscosities. It is all possible due to the centrifugal force applied by the high-speed impeller. Further, you may add preservatives and fragrances to the mixture and then pour it into the moulds.
Advantages of Cosmetic Manufacturing Equipment
1. Hygiene
Closed environment, vacuum and transfer pumps provide your cosmetic products with a hygienic environment. An operator has to adjust only a few settings and leave the remaining work on the cosmetic manufacturing equipment.
2. Cost Efficiency
Single equipment can help beauty cosmetics manufacturers manufacture various products in bulk because this heavy machinery can perform tedious bulky tasks repeatedly. It reduces the requirement for manual labour yet tasks can be completed on time. Your staff just needs some training and it's done. Thus, the heavy machinery turns out cost-effective for the beauty cosmetics manufacturers.
3. Similar Products
Since you have saved while manufacturing, you can pass on the low costs to your customers with better quality to win over other cosmetic manufacturing companies.
4. Safety Standards
Choosing the right equipment, especially that follows the Good Manufacturing Practice (GMP) guidelines, is mandatory for cosmetic manufacturers. Genuine machinery provides the required temperature and environment for cosmetic materials and avoids human error and touch. Moreover, some machineries use a transfer pump which avoids the human touch while transferring the material.
5. Scalability
The right machinery helps the cosmetic products manufacturer mix ingredients of varying viscosities and try adding new ingredients to get a fine end product according to the consumers’ preferences while sticking to the guidelines.